Global report from IWSR claims an increase in demand for low-alcohol and low calorie beverages
Women are said to be driving a global demand for low-alcohol and low-calorie beverages, according to this year’s IWSR Insight Report.
The report claims that from Asia to Latin America, the trend is growing across both the wine and spirits categories. The reduction of alcohol content has been driven by a tax increase in the UK, the report says, however, healthier alternatives are still being sought by consumers to full-strength products.
The IWSR, which provides data on wine, spirits and RTDs, has also discovered that in Asia, the trend can be witness across a number of categories, with Chinese woman switching from baijiu to wine, considered a healthier option. Meanwhile, the Japanese are looking to alcohol-free beer and liqueur ranges, alongside low-alcohol mixed drinks and ‘light’ versions of local brandy and rums are also driving sales in the Philippines.
Amercia, where the focus is on women’s weight consciousness and health, brands such as Skinnygirl Cocktails are offering Vodka and wine drinks, alongside their margarita cocktails.
Brazillian bars are reported to be offering low-calorie alternatives to cocktails and are using sweeteners instead of sugar in some instances, while in Mexico, consumers have started mix tequila with sparkling water, rather than grapefruit soda.
In Europe, a rise in taxes and prices has seen brands release lower-alcohol variants, with a surge in low-alcohol wines being produces to full up spaces being made by full-strength wines which are unable to compete at lower prices.
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