By The Drum Team | Editorial

July 18, 2012 | 2 min read

British Gas has rolled out a campaign to help promote its ‘Smarter Living’ initiative, to promote energy efficiency in the home.

An online campaign was created by Outside Line, featuring interactive content – with an interactive video of a ‘family of the future’ created in conjunction with Rufus Leonard, social elevation, blogger outreach and a home makeover competition.

The campaign includes a partnership with parenting site Mumsnet, as well as social media outreach through Twitter and a selection of bloggers.

Amy Still, account director at Outside Line, said: “With this project we wanted to show that British Gas is more than just a gas and electricity supplier. The 'Smarter Living' products show the long term commitment the brand has to the future of energy usage for their customers. We wanted to share the wealth of content we have around these exciting products in an engaging, easy to digest format; giving viewers the ability to delve deeper into the detail if they want to.”

The campaign also includes a TV ad by CHI & Partners, which aims to promote British Gas as a modern and innovative brand.

Undefined Utilities Drum News

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Outside Line

Outside Line; a social agency specialising in creating branded experiences to engage audiences and connect like minded people. Online to offline, interactive to in-store... every concept is designed to share. Founded in 2001, clients include Cravendale, Lurpak, Becks, Budweiser and British Gas.

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CHI & Partners

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