British Gas rolls out ‘Smarter Living’ initiative campaign with Outside Line and CHI & Partners

British Gas has rolled out a campaign to help promote its ‘Smarter Living’ initiative, to promote energy efficiency in the home.

An online campaign was created by Outside Line, featuring interactive content – with an interactive video of a ‘family of the future’ created in conjunction with Rufus Leonard, social elevation, blogger outreach and a home makeover competition.

The campaign includes a partnership with parenting site Mumsnet, as well as social media outreach through Twitter and a selection of bloggers.

Amy Still, account director at Outside Line, said: “With this project we wanted to show that British Gas is more than just a gas and electricity supplier. The 'Smarter Living' products show the long term commitment the brand has to the future of energy usage for their customers. We wanted to share the wealth of content we have around these exciting products in an engaging, easy to digest format; giving viewers the ability to delve deeper into the detail if they want to.”

The campaign also includes a TV ad by CHI & Partners, which aims to promote British Gas as a modern and innovative brand.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.