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Brandalism hijacks billboards to “challenge the destructive impacts of the advertising industry” including Olympics

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By The Drum Team, Editorial

July 18, 2012 | 1 min read

The Brandalism project has seen outdoor advertising spaces across the UK ‘reclaimed’, as the artists “challenge the authority and legitimacy of the advertising industry”.

Contributors such as Paul Insect, The Space Hijackers and Bill posters have painted over billboards, with the strictness of the Olympic branding rules providing the idea for some.

The group said: “There are over 100,000 large scale billboards within the UK. These are the focus and canvases of the Brandalism project and approximately 50 billboards will be reclaimed for the communication of art works, ideas and messages that subvert these spaces and the expectations of the viewer. The project sees an international collaboration between street artists, culture jammers and illustrators from 8 countries as they actively step up and challenge cultural forces that are detrimental to our humanity.”

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