20% of sports viewing this summer will be done online YouGov research predicts

20% of sports viewing will be done online, research from YouGov has predicted.

Following the European Championships in Poland and the Ukraine, and with the Olympics set to begin in just over a week’s time, Interxion, has revealed the findings of a study it commissioned YouGov to undertake on the viewing habits of sports fans using technology.

The survey of over 2,000 people across the UK, over the age of 18, intended to examine how consumers would use technology to keep abreast of events in sport this summer.

It discovered that while 65 per cent of viewers would watch at home on TV, and 10 per cent on public screens, 9 per cent would use a PC, 7 per cent a lap top and 3 per cent a tablet.

‘Significant demands’ are expected to be placed on London’s IT infrastructure this summer, with online content streaming one of the biggest priorities for online viewers (21 per cent) quality of sound/picture (19 per cent) and speed of connection (15 per cent).

The BBC is expected to be one of the key contributors to the internet surge, with its live online streaming of multiple Olympic events, with over a terabit per second of traffic set to be generated at peak times.

Greg McCulloch, UK managing director at Interxion, added, “It’s clear that significantly more content from sport this summer will be consumed online than ever before, with online becoming a genuine alternative to sitting in front of the television. The key to delivering a great sports experience to a digital audience will be low-latency delivery of the real-time content.”

Image courtesy of Shutterstock

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