RobbieWilliams.com appoints BuyaPowa to run exclusive merchandise co-buys
RobbieWilliams.com has joined with social commerce business BuyaPowa to run a series of co-buys from 20 July, allowing fans to gain access to bulk buy discounts.
Running on a weekly basis, the deals will take place through a dedicated Robbie Williams BuyaPowa page and an app on the Robbie Williams Facebook page.
Items which will be on offer include limited edition pieces, commemorative memorabilia and best-sellers from the RobbieWilliams.com shop.
Tim Clark of Robbie Williams' management, ie:music, says: “We decided to look at social commerce as a way to bring together our existing e-commerce store and Robbie's huge community of fans, from both his official site and his social profiles. Co-buying is a great model because it’s fun and at the same time empowers fans to come together to buy popular and collectable items at affordable prices, they're the ones in charge of driving the price down. Robbie has an extremely active community and co-buying is the perfect way to engage with them.”