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SimplyBe brings in Label PR to act as press office and raise profile

Retailer Simply Be, part of JD Williams Group, has tasked Label PR with promoting its mantra ‘Fashion Without Limits’.

The appointment will see label PR retained to act as a consumer press office and raise the profile of its consumer website, as well as driving footfall to its six UK stores.

Activity will begin immediately, with the launch of its AW12 collection, including a range by Gok Wan, as well as two other celebrity collaborations, due in the coming weeks.

Press launches will be co-ordinated, as well as product placement, news generation, celebrity seeding, event planning and media request handling over the next 12 months.

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