PPC generates 18% of mobile traffic, Affiliate Window infographic reveals
Pay per click (PPC) makes up 18 per cent of mobile traffic, according to Affiliate Window, while content leads at 29 per cent.
The figures, taken from the company’s mobile commerce white paper, found that voucher codes came third on the list of publishers generating mobile traffic, at 15 per cent, followed by price comparison and cashback/loyalty tied at 7 per cent.
The infographic also finds that 35 per cent of mobile traffic through the Affiliate Window network is for fashion retail, while travel and telecoms both sit at six per cent.