The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Affiliate Window

PPC generates 18% of mobile traffic, Affiliate Window infographic reveals

Author

By The Drum Team | Editorial

July 16, 2012 | 1 min read

Pay per click (PPC) makes up 18 per cent of mobile traffic, according to Affiliate Window, while content leads at 29 per cent.

The figures, taken from the company’s mobile commerce white paper, found that voucher codes came third on the list of publishers generating mobile traffic, at 15 per cent, followed by price comparison and cashback/loyalty tied at 7 per cent.

The infographic also finds that 35 per cent of mobile traffic through the Affiliate Window network is for fashion retail, while travel and telecoms both sit at six per cent.

Affiliate Window

More from Affiliate Window

View all

Trending

Industry insights

View all
Add your own content +