Eskimo Creative design, build and host online hub for London 2012 event


By The Drum, Editorial

July 16, 2012 | 2 min read

Manchester design agency Eskimo Creative has revealed it was behind the online hub for yesterday’s ‘Surprises: Streb’ event in London.

The guerrilla event commissioned by the Mayor of London and the London 2012 saw Elizabeth Streb’s team of extreme action dancers perform a series of seven unannounced aerial acrobatic performances at London landmarks, such as the London Eye and Trafalgar Square.

The website,, was required to act as the primary information delivery platform for the day’s activity. Optimised for desktop and mobile the site was manned by a team at Eskimo Creative from 7am to midnight on Sunday 15 July.

Mark Janson, creative managing director at Eskimo described the project as “complex and inspiring,” with a “unique set of online needs.” Strict brand guidelines were set out by Eskimo Creative client LIFT, London International Festival of Theatre, who staged the event. This saw the team monitoring live social media streaming and event soundscapes, as well as updating the site’s information and uploading video and images as the day’s events unfolded.

Two fifths of the sites traffic came via mobile platforms with 33% of visitors returning to watch the day went on. The majority of users (around 14,000) were from the UK, 1600 from the US and the remainder from as far afield as Japan and New Zealand.

Janson added: “We’ve been enthralled watching and sharing the events as they unfold.”

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