CBS Outdoor says advertising space near Olympic venues fully sold to non-Olympic sponsors
The outdoor advertising partner for the Olympics, CBS Outdoor, has claimed to have sold out all space within the Games venue-zones to non-Olympic sponsors.
According to the Financial Times, digital sites, as well as billboards and posters around Olympic venues had all been completely sold out, with over half being snapped up by non-Olympics advertisers.
LOCOG allowed the sale of advertising space to go to non-Olympic sponsors within a few hundred meters of venues, as long as they were from arts companies, which were deemed as non-competitors to sponsors.
Speaking to the FT, CBS Outdoor UK’s country director said that the move would avoid the need for empty advertising sites nearby to venues.
Content created with:
CBS Outdoor
Find out more