Ad of the Day: dfs - Sport

There's tension across the faces of the people who sit on furniture purchased from the advertised retailer in this ad which shows people watching sport on television. There's still a lot of sport to come this year - what with the Olympics an' all - but you'd have thought DFS might have wanted to get this one on air before the European Championships.

Agency: Krow

Creative Team: Nick Hastings / Jon Mitchell TV Producer: Emma Rookledge Film Prod Co: Outsider

Director: Pedro Romhanyi

Producer: Gareth Francis

Dir of Photography: Tat Radcliffe

Post-Prod House: The Mill

Editing House: Big Buoy

Editor: Colin Sumsion

Audio House: Jungle

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