Maris Liepa Ballet Gala unveils campaign for one-night London Coliseum performance with Radio Airtime Media


By The Drum Team, Editorial

July 13, 2012 | 1 min read

Maris Liepa Ballet Gala is set to launch a campaign to promote its Saison Russes de XXIe Siècle performance at London Coliseum, including radio ads, online sponsorship of the Classic FM website and roadside six sheets throughout London.

Handled by Radio Airtime Media, the sponsorship of Capital FM’s website will see a lead and side banner for the Maris Liepa Gala directing those who click to the Maris Liepa Gala website which provides information and facility to purchase tickets to the show.

Launching tomorrow, the campaign will run until the one-night performance on Sunday 29 July.

Advertising artwork for the six sheets and web banners were designed by the Russian Ballet’s internal team.

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