RadiumOne has stated that it now has ‘all the pieces of the puzzle in place’ following its UK launch of its URL shortening tool re.Po.st.
Through an account, re.Po.st provides an analytics dashboard, so users can track their daily clicks, where referrals come from and what countries the tweets are viewed in.
Rupert Staines, MD for Europe at RadiumOne, said: "RadiumOne now has all the pieces of the puzzle in place to support the Dynamic Advertising Platform, or as we refer to it, the DAP. With our set of products, Via.me, PingMe, Po.st and now re.Po.st, we are harnessing valuable real-time social insights and first party data.
“This lets a brand effectively target those potential customers who are actively engaging with it and then, through ShareGraph, reach out to their closest connections based on their shared online interactions.
“With this powerful combination of assets as well as access to over 12 billion RTB ad impressions per day from across the Open Web, we can now deliver real-time advertising on a massive scale for brands looking to reach the best audience for their message. RadiumOne is a disruptive force in the world of online advertising - our DAP offers a truly game changing approach which will leave the rest of industry playing catch-up."