Advertising agency Fallon has been appointed by PETA (People for the Ethical Treatment of Animals) UK to produce its first UK film ahead of a major communications push.
Yvonne Taylor, the senior programme manager at PETA, commented: “PETA is hell bent on getting people to think about how to help animals by using extremely creative, amusing and sexy messaging which is why we have chosen Fallon.”
This will be the first time PETA UK has collaborated with a UK advertising agency on a film-based advertising creative, in doing so PETA UK is hoping to bring some of the flavour of its successful US and Asian affiliates to the UK market. In America, PETA is well known for its confrontational, often controversial creative work designed to highlight the abuse of animals.
Executive creative director of Fallon, Santiago Lucero, said Fallon were “looking forward to working with PETA to create something truly influential.”
Lucero added: “Winning a Client like PETA is incredibly motivating because it gives us the opportunity to defend a really good cause - and when that comes combined with a great creative opportunity, it's even more exciting.”