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CloudSense

32% have no social or mobile commerce solutions in place

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By The Drum Team, Editorial

July 12, 2012 | 2 min read

Almost a third (32 per cent) of firms currently have no social or mobile commerce solutions in place, research by CloudSense has found.

It was found that 55 per cent of firms already having implemented mobile and social commerce, while 13 per cent have no plans of implementing solutions for mobile or social commerce.

Richard Britton, managing director at CloudSense, said: “Our findings show that many businesses are already missing out on revenue because they do not have mobile and social commerce solutions in place, and without action the gap between them and their competitors is only going to grow.

“There is a perception in some businesses that these technologies are not yet mature, but the hard reality is that their competitors are already making profit from these channels.

“A multi-channel approach has already enabled forward-thinking brands to get ahead of the competition and grow revenue significantly through increased sales. But the barrier for many firms is that they still don’t have the right technology in place, so a multi-channel sales approach remains a challenge rather than an opportunity. Our results show that multi-channel sales are coming of age, so these firms need to catch up very quickly if they don’t want to be left behind by their competitors.”

When asked for the benefits of a multi-channel approach, improved customer experience (40 per cent), increasing total sales (31 per cent) and enjoying a single view of the customer (29 per cent) came out as the answers.

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