Ronaldinho loses £500,000 Coca-Cola deal after drinking Pepsi

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By The Drum Team | Staff Writer

July 11, 2012 | 1 min read

Brazilian footballer Ronaldinho has lost his £500,000 a year contract as an ambassador for Coca-Cola after he was caught drinking Pepsi at a press conference.

Speaking to journalists at his new club, Atletico Mineiro – which is sponsored by Pepsi -, he was seen drinking from one of two cans in front of him.

Coca-Cola said in a statement: “Coca-Cola recognises the career and value of Ronaldinho.

“However due to recent developments it has become impossible to continue the partnership.”

Marcelo Pontes, Coca-Cola marketing chief, told Brazilian newspaper O Estado de Sao Paulo: “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back.

“The sponsorship had become embarrassing.”

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