Endemol signs up to content sharing platform ISEBOX
Production company Endemol, creator of shows such as the Million Pound Drop and Big Brother, has announced that it has signed up with content sharing platform ISEBOX.
ISEBOX, which integrates multi-media content and streams it so it can be viewed no smartphones and tablets as well as on traditional desktops, is currently used by global brands like Procter and Gamble, adidas and Skype to collate and syndicate content.
Oliver Gers, CEO of Endemol Worldwide Brands, said: “Using ISEBOX our 31 offices will allow us to share some video assets internally but critically allow us to showcase to clients the work that we do the way they want it, truly mobilised and easily accessible. ISEBOX allows us to deliver that.”
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Marc de Leuw, director of ISEBOX, added: “The sharing of digital media assets can often be a slow and frustrating process. Endemol wanted to showcase their brilliant work to their clients and ISEBOX allows them to do this seamlessly and efficiently – saving them time and delivering a really engaging way to show their work.
“Global brands have thousands of pieces of broadcast quality content, web videos, stills and press releases. Packaging them up at the click of a button and evaluating impact through easily digestible metrics has become ever more important.”