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Wagamama DBA Diageo

Creative Round-Up: Build, DesignStudio, Steven Bonner

By The Drum Team, Editorial

B&W Studio


wagamama article

July 11, 2012 | 5 min read

The Drum brings you a round-up of some of the latest interesting creative work.

Submit work to feature in The Drum magazine and online in the Insight section. Contact to have your work considered.This creative round-up includes London 2012 inspired posters created by Build for a graphic design exhibition curated by Vaughan Oliver & Jonathan Barnbrook; DesignStudio’s work for the Domus quarterly newsletter; and Steven Bonner’s title lettering illustrations for Rachel Khoo’s debut cookery book, published by Penguin.
Sea Design, the London-based brand communications agency, has collaborated with paper merchant Fedrigoni, which specialises in fine Italian papers for designers and printers, on its new SIRIO Color range. SIRIO Color is one of the most comprehensive uncoated coloured paper products on the market, with 21 colours, two embossings and nine weights making up the range.
Japanese restaurant wagamama has launched a partnership with arts and science children’s magazine Okido, with a new character, Hoshi, rolled out. Meaning ‘star’ in Japanese, Hoshi was created by Okido head designer Rachel Ortis and will be featured on noodle doodle designs, mini menus, specially designed stickers and Okido designed collateral throughout the 81 wagamama restaurants in the UK.
Manchester agency Love continued its ongoing association with drinks giant Diageo in its latest campaign. Working with photographer Dan Tobin Smith, the agency has created a range of contemporary images for each of the Johnnie Walker blends.
Leeds-based graphic design agency B&W studio has created a short film, Celebrating 25 Years of Effectiveness, for the Design Business Association (DBA) to celebrate its 25th anniversary. Centred around the idea of celebration, the movie shows party-poppers exploding in super slow motion, shot on a Photron SA1 at 4000fps. A supporting bespoke soundtrack was created by playing the sounds of a guitar backwards, adding to the ethereal nature of the piece. Production is by Mezzo Films.
British Gymnastics has unveiled a new logo. Designed by Bear in collaboration with photographer Giles Revell and CGI artist Ben Koppel, the set of unique images is ‘motion captured’ from real gymnastic movements including twists, somersaults, flips and tumbles.
Studio H has developed the visual identity and packaging for new snack food brand Chow and its first three products – Mini Chorizo, Beef Biltong and Queen Green Olives. The designs capture the brand’s confident, quirky and playful personality.
DesignStudio designs for the Domus quarterly newsletter take their lead from the bold stencil typography used in its in-store environment.
Illustrator Steven Bonner was commissioned by Penguin to create the title lettering for the debut book of recipes from Rachel Khoo, whose cooking is heavily inspired by her adopted Parisian home and fuses the best of French cooking with the best of British. Bonner created several approaches based on vintage signage, and with art direction by John Hamilton distilled the ideas down to the badged approach on the final cover.
Craig Redman and Karl Maier (Craig & Karl) have created custom artwork for Enjoi skateboarders Jose Rojo, Jerry Hsu, Louie Barletta, Nestor Judkins, Wieger Van Wageningen, Cairo Foster and Caswell Berry, celebrating their individual loves, loathings, artifacts and bad habits.
Build has created a number of London 2012 inspired posters as part of a graphic design exhibition curated by Vaughan Oliver & Jonathan Barnbrook. A selection were rejected for being a bit too cynical, while others took a positive slant much more in keeping with what the Olympics is all about.
Wagamama DBA Diageo

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B&W Studio

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SEA Design

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LOVE is a design-led agency with storytelling at the heart of our approach - we believe that design sits at the very core of true brand success. LOVE develop visionary...

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Studio H

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DesignStudio is a creatively led branding agency that works with local and global clients, through its London and San Francisco based offices. Focusing on brand...

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