Author

By The Drum Team, Editorial

July 11, 2012 | 1 min read

This is one of those cute idea that shows up from time to time and often offers a good opportunity for amusing hyperbole. Having established that Onken is good for you, this ad asks 'how good?' before positing a series of exaggerated claims that cannot be made for it. Nicely filmed and nicely done.

Agency: Karmarama

TV Producer: Sophie Jones

Film Prod Co: MJZ

Director: Jim Gilchrist

Producer: Stephen Johnson

Dir of Photography: Dan Landin

Editing House: The Playroom

Editor: Adam Spivey

Content created with:

Karmarama

Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...

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