Financial advisor FSC Investment Services, which works with a number of high profile celebrities, has moved its PR account from Max Clifford’s consultancy to PR service, Pressvine.
The Wolverhampton-based agency has been tasked with helping FSC managing director Frank Cochran have more control of the company’s local presence, after six months working with Clifford, who is said to have inspired Cochran to be more proactive and independent.
Cochran explained: “What we wanted was a local presence. Max Clifford had already provided us with the national presence. As he’s quite high profile, he got us all into the right places, introduced us to the right people and provided us with a real good business presence. The tips and assistance we learnt from Max Clifford were immense.”
Pressvine will now distribute press releases to specific businesses through the use of its own software.
Adam Tipper, commercial director for Pressvine, commented: "This is a significant coup for us, not only because of FSC's previous work with Max Clifford but also because they are a highly respected advisor in their own industry."