InterCasino appoints TheAgency for new brand proposition

By The Drum Team | Staff Writer

AgencyUK

|

intercasino article

July 10, 2012 | 1 min read

InterCasino has announced the appointment of TheAgency to research, plan and create their new brand proposition and global advertising campaigns.

Nicky Getley, head of acquisition at InterCasino, said: “The appointment of TheAgency represents an exciting step forward for us as a brand.

“To re-position a brand like ours was ambitious, but TheAgency didn't disappoint. They brought strategy and an understanding of the marketplace that was refreshing to see, and their creative work pushed boundaries in what can be a very busy marketplace. Standout is absolutely paramount in our environment. We’re really excited about where this will take us.”

The agency will help position InterCasino as the ‘grown-up’ place to have fun, with ad campaigns set to be launched into each territory with localised creative executions.

Saman Mansourpour, partner at TheAgency, said: “We are an integrated agency with digital at our heart. To be involved in such a significant integrated campaign across so many global markets is a real thrill. It’s a perfect example of what can happen when a great brand meets great strategy and great creative.”

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