Film by Euro RSCG London starring Anna Friel launched to promote Credit Suisse’s sponsorship of National Gallery exhibition
Anna Friel plays the goddess Diana and Ed Speelers plays Actaeon as the painting by Titian is brought to life by Euro RSCG London in a short film to promote the sponsorship by Credit Suisse of the ‘Metamorphosis: Titian 2012’ exhibition in the National Gallery.
The exhibition is inspired by stories of change found in masterpieces by Titian, with the film created from the Diana and Actaeon painting.
Gerry Moira, chairman and director of creativity at Euro RSCG London, said: “We wanted to reengage people with the story of Diana and Actaeon, and the use of metamorphosis as a narrative is quite timely in terms of audience awareness thanks to films such as Twilight where people change into beasts. Retelling Titian’s work in a contemporary way makes it more accessible for a younger generation.”
The film, which shows Actaeon being turned into a stag and chased by his own hounds for catching Diana bathing, launched on Credit Suisse’s social media sites yesterday ahead of the exhibition launch tomorrow.
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Michael Hoffmann, head of corporate sponsorship at Credit Suisse, said: “With this campaign, we wanted to do something a little different to demonstrate Credit Suisse's close relationship with the National Gallery, as well as to give our target audience something they can really enjoy. Euro RSCG’s idea to create a film inspired by one of Titian’s great paintings fits perfectly with this aim.”