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Addison Lee

Addison Lee appoints Ogilvy to handle PR

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By The Drum Team, Editorial

July 10, 2012 | 1 min read

Following two PR disasters in April, minicab company Addison Lee has announced the appointment of Ogilvy to provide an ongoing media outreach campaign and stakeholder engagement programme.

Michael Frohlich, UK MD of Ogilvy PR, said: "Addison Lee is an iconic brand and part of the fabric of London. As pioneers in innovative technology and excellent service providers, Addison Lee is an exciting company to be working with.

"We will be building on the fantastic reputation the firm has forged over the years and help to translate that success at scale as the company continues to grow."

Addison Lee head John Griffin led to outrage on twitter earlier this year, after instructing drivers to illegally use bus lanes and publishing a rant about cyclists.

Addison Lee

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