Football club Vitoria aims to promote blood donations by changing shirt colour
Brazilian football club Vitoria has dropped the red from its striped shirts as it aims to promote blood donation, which stands at only 2% in the country.
When each donation ‘goal’ is achieved, the white band will be turned to red, until all four bands are back to normal.
Alexi Portela Junior, president of the club, said: “We wanted to do more than just ask fans to give blood.
“With this initiative, fans of the red and black can participate more actively in the campaign and they will see the importance of a gesture like this that can help save countless lives.”
To promote the start of the campaign, players made onto the pitch carrying a banner reading ‘Vitoria has always given its blood for you. It's time for you to give yours.’
What do you think? Will this campaign help increase blood donations, and do you think it is an approach others will take in the future?