In the wake of WPP's £348m acquisition of AKQA and LBi's ongoing search for a suitor, The Drum takes a look at the ever evolving digital landscape, with agencies adapting and restructuring as client consumer demands dictate. At the Spitalfields offices of SapientNitro, senior vice president and UK MD Nigel Vaz welcomed Oliver Bishop of Steak, Nick Lawton of Five by Five, Tony Foggett of Code Computerlove, Neil McCarthy of I Spy Marketing and Mark Begley of Major Players, to discuss about what drives their business forward and the challenges faced.
Following WPP's acquistion of AKQA and LBi's search for a suitor The Drum looks at 'digital's changing face'
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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.Find out more
We were founded over 40 years ago with the purpose of making brands memorable and buyable. The ethos was simple, be bold in our approach and keep communication strong and clear.Find out more
Code Computerlove is a digital product agency. We create world-class experiences and help our clients stay ahead.Find out more
“The Uptimisation Agency”Find out more
Major Players is driven to provide you with the best talent and service every day. We are the UK’s biggest recruiter for the creative, digital and marketing industries: supplying the best professionals to the country's top agencies and in-house divisions, across all levels within both the permanent and freelance markets.Find out more
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