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Following WPP's acquistion of AKQA and LBi's search for a suitor The Drum looks at 'digital's changing face'

L-R Neil McCarthy, Mark Begley, Tony Foggett, Oliver Bishop, Nick Lawton

In the wake of WPP's £348m acquisition of AKQA and LBi's ongoing search for a suitor, The Drum takes a look at the ever evolving digital landscape, with agencies adapting and restructuring as client consumer demands dictate. At the Spitalfields offices of SapientNitro, senior vice president and UK MD Nigel Vaz welcomed Oliver Bishop of Steak, Nick Lawton of Five by Five, Tony Foggett of Code Computerlove, Neil McCarthy of I Spy Marketing and Mark Begley of Major Players, to discuss about what drives their business forward and the challenges faced.