Vimto appoints MCGPR to raise awareness
Nichols plc has appointed Mortimer Chadwick Gray (MCG) PR to raise awareness of its Vimto brand.
The agency will promote the no added sugar aspect of the drink and increase trial of the product amongst mums and younger children.
Emma Hunt, marketing manager at Vimto, said: “MCG’s experience in the food and drink sector shone through and we’re really looking forward to working with the team in Leeds and London to add to our pro-active marketing mix for Vimto this year.”
Smarts will continue to handle Trade PR for Vimto however.
Content created with:
MCGPR
Find out more