Vimto appoints MCGPR to raise awareness

Nichols plc has appointed Mortimer Chadwick Gray (MCG) PR to raise awareness of its Vimto brand.

The agency will promote the no added sugar aspect of the drink and increase trial of the product amongst mums and younger children.

Emma Hunt, marketing manager at Vimto, said: “MCG’s experience in the food and drink sector shone through and we’re really looking forward to working with the team in Leeds and London to add to our pro-active marketing mix for Vimto this year.”

Smarts will continue to handle Trade PR for Vimto however.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.