boohoo.com announced as sponsor of Inside Soap Awards
boohoo.com has been announced as the sponsor of the Inside Soap Awards, with a three month marketing campaign to begin on 9 July.
The campaign will begin with a launch party at Manchester’s Rosso restaurant and will be followed by the Inside Soap Awards ceremony, in association with boohoo.com, on Monday 24 September.
The sponsorship will include boohoo.com branding at the event, as well as within Inside Soap’s editorial coverage, both in print and online and on all marketing material.
Steven Murphy, editor of Inside Soap, said: “We are really excited to be working with boohoo.com for this year’s Inside Soap Awards. We have been overwhelmed with the amazing success the awards have had year after year, and look forward to a fantastic event.”
Mahmud Kamani, CEO of boohoo.com, added: “We are delighted to be partnering with the Inside Soap Awards. boohoo has always had a strong celebrity following, so the event is a great brand fit for us.”