VisitBritain to redevelop non-commercial image supplying website following Getty Images acquisition of Photolibrary Group

VisitBritain is to redevelop its VisitBritainImages website following the acquisition of Photolibrary Group, which held the previous contracts, by Getty Images.

A tender has been released by VisitBritain’s image site, which is a non-commercial platform that supplied images to promote Britain domestically and overseas.

The previous administer of images to the site was Photolibrary Group, which was acquired by commercial image provider Getty Images in May.

Photography Manager, Jasmine Teer told The Drum: “We have seen ourselves placed in an advantageous position whereby the original license was won by tender process by Photolibrary Group, which was recently acquired by Getty. It was then mutually agreed that we would remove the non-commercial function from Getty.”

The contract for the new site, which will include the provision of hosting, maintenance, storage including Digital Asset Management, day-to-day operational management and customer support on behalf of VisitBritain, is understood to be between £100,000 and £500,000.

Photolibrary signed the exclusive content licensing agreement with Visit Britain in 2009, while the two parties also agreed a film distribution deal last April.

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