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Unilever

Unilever unveils repackaging for Clear with JDO Brand Design & Innovation

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By The Drum Team, Editorial

July 5, 2012 | 1 min read

Unilever has unveiled new packaging for haircare brand Clear with JDO Brand Design & Innovation, as it launches into North America.

The new brand launch will be backed by an advertising, promotion, and digital campaign; led by Heidi Klum.

Francois Renard, global brand director for Clear, said: “JDO have managed to capture the spirit of Clear, and create stunning pack designs for the US market which dial up the scalp and hair care therapy cues that we know our American audience responds to. This is masstige haircare at its most sophisticated and best.”

The new packaging uses metallic-lilac for women’s products and teal for men’s, in order to make a clear difference between the two.

Unilever

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