Townswomen's Guilds reappoints Cognition for PR


By The Drum, Editorial

July 5, 2012 | 2 min read

The Townswomen’s Guilds (TG) has reappointed Cognition as its retained national PR and communications agency.

Cognition was originally appointed by TG to raise national awareness and attract new members in June 2011.

The next phase of campaign activity sees journalist and presenter, Esther Rantzen, a long-time supporter of TG appointed as vice president at the group’s recent AGM. In the last 12 month Cognition has worked with Rantzen as part of the women’s group’s ‘Hear My Voice’ campaign, which aims to give older and more vulnerable hospital patients the respect and dignity they deserve.

Cognition has also joined forces with Gransnet to provide an ideal platform for TG’s 30,000 members voice their concerns to the UK Department of Health through a webchat with Paul Burstow, Minister of State for Health.

Tim Witcherley, managing director at Cognition believes the TG “remains a powerful lobby on national and regional issues” which affect “women and men alike”.

He added: “We are delighted once again to have the opportunity to work with such an influential organisation.

“Over the last year more than 2,000 new members have joined the organisation and it is a credit to the team’s hard work that we have been reappointed.”

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