The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

TMW appoints Daren Kay as director of innovation

Author

By The Drum Team, Editorial

July 5, 2012 | 2 min read

TMW has announced the appointment of Daren Kay, its joint executive creative director, to the newly created role of director of innovation.

Reporting to creative partner Paul Tullo, Kay has been tasked with spearheading innovation throughout the agency, looking for innovative solutions to day to day challenges.

He said: “As director of innovation, I’m aiming to break down the linear processes that exist in larger agencies. All too often agency departments end up working in silos without realising the potential benefits of working together from the word go. My aim is to put innovation at the heart of what we do to ensure we sustain our competitive advantage and continue to deliver creative excellence.”

Kay will report to Paul Tullo, creative partner at TMW, who added: “Having worked in the creative department at TMW for 11 years and as executive creative director for the last four, Daren is the ideal person to drive innovation through the agency. His role will help bring our Intelligent Influence approach to life by engaging teams from across the business, as well as clients, in finding the most insightful solutions to creative briefs.”

Content created with:

Tullo Marshall Warren(TMW)

Find out more

Trending

Industry insights

View all
Add your own content +