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The Pop Spot Festival appoints Life Size Media for promotion

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By The Drum Team, Editorial

July 5, 2012 | 1 min read

The Pop Spot Festival, celebrating the pop-up movement, has appointed Life Size Media to handle its promotion.

Running throughout August, the festival will celebrate how pop-ups provide ‘a unique consumer or cultural experience’.

Nicholas Russell, co-founder and CEO of We Are Pop Up, the organisation behind the festival, said: “The Pop Spot Festival is about making this movement accessible for everyone and inspiring people to bring their own ideas to life. We were impressed by Life Size Media’s experience of taking positive social ideas and innovative new businesses to a wider audience.”

The festival will use an app and online tools to help both the amateur and pop-up regulars navigate the festival.

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