Former Adlink and R.O.Eye MD to head up Affiliate Traction's expansion in UK and Europe


By The Drum Team, Editorial

July 5, 2012 | 2 min read

Nicky McShane, former group managing director of AdLink and R.O.Eye has joined Affiliate Traction as it expands into the UK.

McShane, who left R.O.Eye in March, has joined the performance marketing agency to head up its new London office, as it expands it global presence to reach the UK and Europe.

McShane, said: “It's rare to get an opportunity like this. The UK Performance Agency offering is about to change. AffiliateTraction's entire approach is like nothing I’ve seen in this market, it is genius! I feel privileged and very excited to be working with Greg and his team.”

Founder, Greg Shepard, added: “Until now, AffiliateTraction has held back geographical growth to focus on partnerships, integration, technologies and a scalable, sustainable service that beats the competition. Following the opening of an office in Canada at the beginning of this year, we are now focused on bringing the best in performance marketing agency services to the rest of the world.

"Nicky is, without question, the best in performance advertising, and her experience, leadership, integrity and knowledge of the industry are an asset to AffiliateTraction, not just in the UK, but globally. As one of the UK Performance Marketing industry's most experienced and well-connected professionals, Nicky could have chosen to join any firm in the space, so I am pleased her choice was AffiliateTraction. It is proof that our agency offers the best service, period.”


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