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Chartered Institute of Marketing (CIM) appoints Milestone to create fresh creative concept

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By The Drum, Editorial

July 5, 2012 | 2 min read

Creative agency Milestone is working with the Chartered Institute of Marketing (CIM) on a new creative concept to be used across its communications.

The CIM appointed Buckinghamshire based Milestone to create a new campaign for 2012/13 and freshen up the organisation’s brand look and feel.

Supporting over 40,000 members globally, Esme Godwin, head of marketing and development, CIM, explained Milestone’s brief was “challenging as it had to encompass the broad offering that CIM has” as well as “be flexible enough to appeal to marketers at different stages of their career”.

Working with the existing logo, Milestone created a unique geometric landscape using triangles – CIM’s icon for Chartered Marketer status. A new typeface and colour palette were also introduced in cool grey tones to allow for use in both off- and on-line communications.

Ian Sutton, director at Milestone, said in creating this new campaign Milestone needed to “showcase the full scope of development products, resources, support and insight that CIM can provide”. He continued: “The central campaign concept is based around ‘Power to Change.’

"Despite the challenging economy we wanted a positive and dynamic message to reflect the way that CIM can help transform careers and companies in these difficult times.”

Godwin added the CIM was “excited by the result and looking forward to incorporating it into our communications in the next few months and beyond”.

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