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Yorkshire Water reappoints Iris Associates to handle creative

Yorkshire Water has revealed that it has reappointed Iris Associates as its sole creative agency for up to a further three years.

Iris will continue its multi-channel approach, including TV, online and social media, to communicate key messages to domestic and business customers.

Leanda Trethewey, brand and campaigns manager at Yorkshire Water, said: “We were impressed with Iris’s approach to our brand strategy and excited by their ideas on taking the Yorkshire Water brand forward.”

Maria Vardy, managing partner at Iris, said: “We’re absolutely over the moon to have retained the account.

“We have a great relationship with the client and a great deal of emotional attachment to the Yorkshire Water brand and the work we’ve delivered over the last three years. Continuing that work, and winning the opportunity to develop the brand and digital strategies, is fantastic for us and testimony to the in-house expertise of the team.”