Recycle Devon unveils singing vegetables with RH Partners to reduce food waste
Recycle Devon has launched a new campaign featuring a rapping cucumber, a soul singing aubergine and a head banging carrot to help reduce food waste.
Created by RH Partners, the campaign includes online films, PPC, local press and outdoor activity, and aims to promote the environmental and financial benefits of reducing food waste.
Liz Jarvis, senior waste manager at Devon County Council, said: “Food waste in the UK is a major issue, over 7 million tonnes and £12 billion worth of good food and drink is thrown away from every year from our homes. But by shopping more sensibly and reducing food waste at home householders could help reduce those figures and in turn save themselves up to £600 a year.”
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