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Bacardi

Bacardi and Novus Leisure partner with Sponge for 2 for 1 Mojito QR code promotion

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By The Drum Team, Editorial

July 4, 2012 | 1 min read

Bacardi and Novus Leisure have created an in-bar QR code promotion with Sponge, offering users two for one Bacardi Mojitos.

Consumers can claim their unique QR code voucher by registering on the Late Night London mobile site, which lists Novus Leisure’s 45 bars across the capital, with bar staff scanning the voucher in the bar to redeem the offer.

Sponge designed and built the QR code registration site and bespoke barcode scanner app for the campaign.

The promotion, which will run until mid-July, will be endorsed across the Capital FM and XFM iPhone apps, along with banner ads and an O2 Media SMS campaign.

Jon Fearn, marketing manager at Bacardi, said: "The majority of our target consumers are using mobile to plan their nights out and in particular taking advantage of location-based promotions and events.

“The campaign makes the most of this insight and cleverly uses scanners in each venue to help us track their journey from seeing the ad through to purchase."

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