Suzuki has unveiled ‘have to have it’, the brand’s first campaign with The Red Brick Road, promoting the fact that over half the people who test drive a Suzuki end up buying one.
Breaking yesterday, the 60 second TV ad features a dealer taking a customer out for a drive, with the customer not returning the car and the dealer becoming embroiled in his life, even going on holiday with the customer’s family.
There will also be cutdowns and idents of the ad sponsoring ITV Movies. The ad was directed by Andy McLeod, while all media planning and buying has been handled by the7stars.
David Miller, managing director for The Red Brick Road, said: “We're incredibly excited about recharging Suzuki's business. We've uncovered a compelling insight and have developed a powerful new brand campaign to communicate this across all media channels.”
Running throughout the year, the campaign also includes press and outdoor, banners, brochures, CRM, website, social media, POS, dealer marketing and aftercare.
Dale Wyatt, sales and marketing director, said: “The new campaign and identity that The Red Brick Road has developed will create a step-change for Suzuki's business, we are very pleased to have them on board within the Suzuki family and look forward to growing our brands public awareness even further.”