Wyke Farms asks Facebook fans to choose packaging design

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By The Drum Team | Staff Writer

July 2, 2012 | 1 min read

Somerset based cheese producer Wyke Farms has invited the public, starting with its Facebook fans, to choose the new packaging for its product out of three designs.

The aim of the rebrand is to give the products a greater impact by improving its block branding, while at the same time keeping its image and feel.

Richard Clothier, managing director at Wyke Farms, said: “Good proactive consumer engagement like this is often talked about within our industry but rarely seen. We are proud of our transparency and our ability to embrace ultra-modern practices within our traditional business.”

The chosen packaging will be unveiled in September, and will be supported by print and broadcast advertising.

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