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Ponderosa Group works with new ITV gardening star to grow her brand

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By The Drum, Editorial

July 2, 2012 | 2 min read

Yorkshire based, Ponderosa Communications Group, has created the new brand, positioning and website for star of ITV show Love Your Garden’s Katie Rushworth and her new business.

Known as The Queen of Spades, Rushworth teamed up with Ponderosa on her new brand identity and website which successfully launched last week, coinciding with broadcast of the shows first episode. The ITV1 programme is now set to run for six weeks and sees Rushworth and Titchmarsh transform the gardens of deserving people taking inspiration from Britain’s most beautiful and unique gardens.

Speaking of her collaboration with Ponderosa Rushworth, said, “The team at Ponderosa have been amazing. From the beginning they have listened and understood me and then created a wonderful new brand that I really love.

“I am still amazed by how quickly they have designed all the elements and built me the most fantastic website, I can’t thank them enough”

Steve Henry, CEO of Ponderosa Communications Group, added, “Katie is a very creative person, which has made working on this project so much fun…[her] love of what she does and bringing it alive as a brand has been a really fascinating process.

“Katie trusted us and gave us the freedom to create a strong and clear brand for her to build her career on TV and in the garden.”

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