Lipsy appoints instinct pr to handle beauty


By The Drum Team, Editorial

June 29, 2012 | 1 min read

Inter City Group has announced the appointment of instinct pr to launch fragrance Lipsy London Love and support the brand’s other beauty offerings and watches.

Launching at the end of August, instinct has been briefed to promote the perfume by generating media coverage surrounding the Christmas period through celebrity associations and tailored events.

Jonathan Kirkby, founder and director of instinct pr, said: “Having worked with the Lipsy family before on launch of the ‘Pixie Lott for Lipsy’ collection and the launch of Lipsy into US department stores such as Bloomingdales, I am delighted to be involved with Lipsy again. We will be pulling out all the stops to create a campaign that will generate high retail sales around the all-important Christmas period.”

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