Bluewater unveils campaign with 23red to promote summer activity
Bluewater has unveiled a campaign, entitled ‘Red White and Bluewater’, promoting its summer activities such as RollerFest and Summer Style Live.
Running until August, the campaign by 23red will feature in-mall, bus, online and display advertising, with a series of summer events running during this period, plus over one hundred designer and high street retailers are involved. Pancentric Digital worked with 23red to develop the campaign and led the social media aspect of the campaign.
Sean Kinmont, managing partner and creative director at 23red, said: “As well as delivering a captivating creative campaign, we wanted the Bluewater events to capture this year’s tremendous British mood of pride and enthusiasm.”
The main creative for the campaign is crests commissioned by illustrator Dan Cosgrave, which feature elements of the events which will be taking place at the centre over the summer.
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