Zappar unveils AR t-shirt range with Asda
Zapper has unveiled a range of augmented reality t-shirts in ASDA's George range, which can be activated when a consumer points their iPhone or Android at it.
The range of seven t-shirts aims to ‘bridge the gap between the physical and the digital’.
Caspar Thykier, managing director for Zappar, said: “By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.”