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By The Drum Team | Editorial

June 28, 2012 | 1 min read

Zapper has unveiled a range of augmented reality t-shirts in ASDA's George range, which can be activated when a consumer points their iPhone or Android at it.

The range of seven t-shirts aims to ‘bridge the gap between the physical and the digital’.

Caspar Thykier, managing director for Zappar, said: “By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.”

Zappar Asda Retail

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