Warc has announced that Louise Ainsworth will join the company as chief executive officer from 3 July.
Ainsworth’s most recent role was as senior vice president of international advertiser solutions at Nielsen.
She said: “I have been a huge advocate for Warc since I first used it as a client. In today’s complex marketing environment the need for quality market intelligence is greater than ever. Beyond the service itself Warc represents a community of industry practitioners who believe that great advertising is based on great insight – I look forward to working with them.”
Steve White, Warc’s chairman, said: “Louise came out in front of an impressive field of candidates wanting to lead Warc. I believe she has all the qualities needed to make the business grow and to find even greater success.”