16 March - 24 April 2020

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3 Apr 15:30 GMT / 11:30 EST

The Digital Transformation Festival recap

Lynn Lester
Managing Director of Events at The Drum

New Balance unveils campaign to promote 30 years with Carpe Diem

International sportswear company New Balance has unveiled a new online campaign to promote 30 years of it manufacturing in the UK.

The site was designed by RAR award winning agency Carpe Diem.

The site gives users the chance to win a Union Jack-inspired Mini and includes product information and an interactive map of New Balance retailers where the 1080v2 running shoe is available across the UK.

Bill Carr, Carpe Diem MD, said: “New Balance has a unique relationship with the UK. It produces millions of products here every year, many of which are then exported to Europe and across the world. The new campaign celebrates that relationship.”

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