LBi promotes Michael Islip to UK managing director

Global digital marketing firm LBi, currently the subject of speculation of a number of acquisition deals, has promoted client partner Michael Islip to UK managing director.

The promotion of Islip takes place as Marcus Mustafa, global head of user experience is also promoted to the UK executive board.

Islip initially joined the agency in 2007 from OgilvyOne as client director, and was then promoted to client partner two years later, joined the UK Executive team at the agency.

In his new role he will be tasked with overseeing the day-to-day running of the agency, and will also have responsibility for client services and business development.

Islip commented: “I’m hugely excited to be taking on this new role at LBi. As an agency, our strength is our ability to blend insight, creativity and technology to create exceptional things for our clients, making a real difference to their business. I’m really looking forward to helping us evolve as an agency and continue to do bigger and better things for our clients.”

Meanwhile, the promotion Mustafa comes after a decade at the agency, where he has developed its user experience offering. He will now head up a series of initiatives which will aim to strengthen Lbi’s service offering.

Anil Pillai, UK CEO of LBi, said: “I'm really pleased that Michael and Marcus have accepted these positions. I’m confident that both of these exceptional individuals will do a great job in helping lead LBi onto even bigger and better things. They both have a deep understanding of what makes our agency tick and, along with the rest of my Exec team, they are ideally placed to help define what's next for LBi over the coming years.”

Mustafa, concluded; “It’s exhilarating to be focusing more attention on the overall quality of our agency and our service offering. We already create and deliver some amazing stuff for world-leading brands that touch millions of people everyday so the bar is high, but we have great clients and the people here are amazing so together we will create some real magic.”

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