Shoe brand Crocs has unveiled a new taxi wrap campaign with Ubiquitous to celebrate its tenth anniversary, with the aim of encouraging all passengers to share their ‘Croc cab stories’ on the brand’s Facebook page.
The aim of the campaign is to promote the fact that the brand has evolved over its history.
Michael Marshall-Clarke, European marketing director of Crocs, said: “We’re proud of where we’ve come from, but now we’re so much more than our iconic clog.
“This campaign aims to change customer perception of our brand, encourage them to take a fresh look at us and join our evolution. At Crocs we’re not afraid to break the mould or stand out in a crowd, so our unique crocodile taxi advertising fits well with this approach. In this, our 10th anniversary year, we believe through taxi advertising we will instantly capture the attention of a wide London audience and achieve fantastic, all-access visibility this summer and beyond.”