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The Brand Union and Digit reveal new agency construct

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By Jennifer Faull, Deputy Editor

June 28, 2012 | 2 min read

Digital design agency, Digit, has joined The Brand Union, creating a new partnership model and client offer.

The move has reflected the increasingly diverse ways in which consumers want to build dialogues with brands and organisations, and has aimed at giving best-in-class brand and interaction design, leading edge awareness of current and future technologies and the ability to bring these disciplines together in new ways for new audiences.

The partnership has brought together the global network and established strategic branding credentials of The Brand Union, with Digit’s world-class capabilities in interaction design and technology, adding immediate value to the way both agencies engage with current and future clients.

The unified approach has meant that The Brand Union and Digit can leverage relevant expertise to create contemporary, multi-platform brand experiences from strategy through execution into measurement and ongoing development. The shared global client base includes Reckitt Benckiser, The Absolut Company, Vodafone, Microsoft, TNS, and the newly extended Team WPP relationship with Bank of America Merrill Lynch.

Toby Southgate, UK & Ireland CEO of The Brand Union, said: “Up to now, none of the global brand consultancies has established true cross-channel capabilities, in depth and with integrity. No digital agency has built global scale without evolving into a communications business. Together, Digit and The Brand Union can offer our clients a unique perspective on the challenges faced by brands today and, more importantly, tomorrow.”

Laura Simon, managing director at Digit has also commented: “The opportunity to link brands more closely with everyday consumer interaction was too good to miss. The combination of talented people and contrasting yet complementary skillsets, means the thinking and the output for the client has relevance from the outset. The two agencies share the same ambition. These synergies make us a perfect fit.”

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