Alcohol Concern set to launch social media campaign with Public Zone ahead of January detox
Alcohol Concern, the national charity for alcohol misuse, has revealed that it will launch a ‘January detox’ campaign in November.
The campaign, created by Public Zone, will include support from celebrities, as it aims to raise awareness and funds by building on the rising January detox trend taken up by many after they have overindulged during the Christmas period.
Jonathan Simmons, Public Zone founder, said: “It’s really exciting to work with Alcohol Concern on a project that they are investing in so heavily. The strategy is our heartland: inherently social, has a great idea at its core and is easily activated at a low cost. There are some great names connected to the project, so we’ll be able to have a lot of fun with it and help raise a lot of money too.”
The campaign, which will be promoted by partners such as the Health Service, print and online media as well as its celebrity ambassadors, will also look to recruit those who haven’t done a January detox before.
Emily Robinson, Alcohol Concern’s director of campaigns, said: “This is a really exciting campaign for us. The support from the people we’ve already spoken with has been overwhelming. Public Zone will create a strategy to maximise social media and launch a campaign that can achieve real cut-through to help make a big difference to the lives of many people.”