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Portman Group Drum News UK

Alcohol companies to track to have health information on 80% of labels by end of next year


By The Drum Team | Editorial

June 28, 2012 | 1 min read

Alcohol companies are set to meet the target to provide health information on 80% of its labels by the end of December 2013, the Portman Group has found.

The information set to be displayed on bottles for UK shelves includes the unit content, the Chief Medical Officers’ sensible drinking guidelines and a warning about alcohol and pregnancy.

The Portman Group found that, with 18 months to go, the current rate of compliance is 60%.

Henry Ashworth, chief executive of the Portman Group and co-chair of the Responsibility Deal Alcohol Network, said: “It’s encouraging to see drinks producers making good progress on this pledge but there is still some way to go to ensure 80% of products in UK stores are carrying this information by 2015.

“With eighteen months remaining, I am confident that we will get there but now is the time for drinks producers who haven’t yet signed up to get on and do so. The Responsibility Deal is a good framework for the industry to focus its efforts in this area and provide consumers with important health information on labels.”

Portman Group Drum News UK

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