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Specific Media appoints Paul Oronoz as UK country manager


By The Drum Team | Editorial

June 27, 2012 | 2 min read

Specific Media has announced the appointment of Paul Oronoz as UK country manager, where he will spearhead new approach to digital media for the agency.

Previously vice president of Western US Sales for the company, Oronoz will now report to Colin Petrie-Norris, Specific Media’s managing director.

Oronoz said: “Three years ago Specific Media helped define digital media, creating the template and setting the standard for the way every other company in the space operates. The way consumers interact with digital has changed immensely in that short space of time and Specific Media has changed too. We are now ready to positively disrupt the marketplace again, redefining the way digital media companies work with brands and buyers to reach consumers. The UK is one of the biggest markets for digital content and I am excited that I will help write a new chapter in our company’s future.”

He will be tasked to ensure that Specific Media UK is prepared for the significant changes in the way digital media content reaches audiences, as the market adapts to multi-screen consumers.

Petrie-Norris said: “Digital media used to be about optimising campaigns solely across websites, but today this takes place not only across websites, but on multiple screens, devices and formats. We expect Paul to deliver a transformational strategy that will enable our clients to effectively and seamlessly reach digital consumers, by bringing knowledge and technological advancements from the US that will cement Specific Media’s position as a leading digital media company within the UK market.”

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